Deletion is permanent. It cannot be undone and your badge code cannot be restored. If you are already registered for the show, you will need to register again to get a new badge.
From the app
This is the fastest route — deletion takes effect immediately.
- Open the SIA 2026 app and sign in.
- Go to the Profile tab, bottom right.
- Scroll to the bottom and tap Delete my account.
- Confirm in the dialog that appears.
If the app asks you to sign in again first, that is a security measure: sign in, then start the deletion again.
By email
If you no longer have access to the app or to your account, write to us from the email address on your SIA account:
sia@axesmarketing.com
Subject: Account deletion
Include the email address of the account concerned. We verify your identity, delete the account, and confirm within thirty days.
What gets deleted
Deletion immediately and permanently removes:
- your account and sign-in credentials;
- your profile: first and last name, email, phone, company, job title, city, country, photo and interests;
- your show registration and badge code;
- your favourites, saved sessions and reminders;
- your connection requests and notifications;
- your likes on photos.
What may be kept
In the interest of being straight with you, two exceptions:
- Messages you sent — the content of a conversation stays visible to the person you were talking to, as in any messaging app. Your profile is no longer reachable from it.
- Aggregate statistics — audience measurement and crash reports are anonymous and cannot identify you. They are not linked to your account and are kept for Google Firebase's default retention periods.
Where the law requires us to retain something (accounting, security), we keep it for the legally required period and no longer.
More detail
What we collect, why, and your other rights are set out in our privacy policy.